Privacy Policy

Effective Date: June 22, 2026 · Last Updated: June 22, 2026

SPRKLR (“SPRKLR,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, store, and protect information when you use the SPRKLR mobile application, website, and related services.

SPRKLR is a relationship coaching and connection app that provides personalized prompts, suggestions, reflections, and AI-generated “Sparks” to help users strengthen their relationships.

By using SPRKLR, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We collect information in the following ways:

A. Information You Provide Directly

When you use SPRKLR, you may provide:

  • Your name, nickname, email address, or sign-in information.
  • Account login information, including Sign in with Apple identifiers if you choose to use Sign in with Apple.
  • Relationship profile information, such as relationship goals, preferences, partner nickname, anniversary dates, communication preferences, or other details you choose to enter.
  • Text, answers, notes, reflections, prompts, messages, or other content you submit in the app.
  • Customer support messages or feedback you send to us.
  • Optional notification preferences.

You should not enter information that you do not want processed by SPRKLR or its service providers.

B. Information Collected Automatically

When you use the app, we may automatically collect:

  • Device information, such as device type, operating system version, app version, language settings, and general device identifiers.
  • App usage information, such as screens viewed, features used, buttons tapped, session activity, and crash or diagnostic data.
  • Log information, such as IP address, timestamps, error logs, and security-related events.
  • Notification tokens if you enable push notifications.

We use this information to operate, secure, debug, improve, and personalize SPRKLR.

C. Subscription and Purchase Information

SPRKLR may offer paid subscriptions or in-app purchases through Apple's In-App Purchase system.

Apple processes your payment information. We do not receive your full credit card number, debit card number, Apple ID password, or other payment credentials.

We may receive purchase-related information from Apple or subscription service providers, such as:

  • Product purchased.
  • Subscription status.
  • Renewal or expiration status.
  • Transaction identifiers.
  • Receipt validation information.

We use this information to activate paid features, manage subscriptions, prevent fraud, and provide support.

D. AI-Generated Features

SPRKLR uses artificial intelligence features to generate personalized relationship prompts, suggestions, reflections, and other app content.

To provide these features, the information you enter into the app, including relationship preferences, prompts, answers, and app-generated context, may be processed by cloud-based AI service providers and hosting providers.

We use this processing only to operate and improve SPRKLR, generate requested app content, maintain safety and security, debug issues, and improve the user experience. We do not sell your personal information or use your personal relationship content for third-party advertising.

2. How We Use Information

We use the information we collect to:

  • Create, authenticate, and manage your account.
  • Provide SPRKLR's relationship coaching features.
  • Generate personalized Sparks, prompts, reminders, and recommendations.
  • Save your preferences and app content.
  • Process subscriptions and unlock paid features.
  • Send push notifications if you enable them.
  • Provide customer support.
  • Improve app performance, reliability, safety, and usability.
  • Analyze feature usage and understand how users interact with the app.
  • Detect, prevent, and investigate fraud, abuse, security incidents, or technical issues.
  • Comply with legal obligations.
  • Enforce our terms, policies, and rights.

3. How We Share Information

We do not sell your personal information.

We may share information in the following limited situations:

A. Service Providers

We may share information with trusted service providers that help us operate SPRKLR, such as:

  • Cloud hosting and database providers.
  • AI processing providers.
  • Analytics and crash reporting providers.
  • Subscription management and receipt validation providers.
  • Push notification providers.
  • Customer support tools.
  • Security, logging, and infrastructure providers.

These providers may process information only as needed to provide services to SPRKLR, protect security, comply with law, or perform contracted business functions.

B. Apple

If you purchase a subscription or in-app purchase, Apple processes the payment and provides us with limited purchase and subscription status information. Apple's processing of your payment information is governed by Apple's own privacy practices.

C. Legal and Safety Reasons

We may disclose information if we believe it is reasonably necessary to:

  • Comply with applicable law, regulation, legal process, or government request.
  • Protect the rights, property, or safety of SPRKLR, our users, or others.
  • Detect or prevent fraud, security issues, abuse, or violations of our terms.
  • Enforce our agreements or policies.

D. Business Transfers

If SPRKLR is involved in a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction, user information may be transferred as part of that transaction. We will take reasonable steps to ensure that your information remains protected.

4. What We Do Not Do

SPRKLR does not:

  • Sell your personal information.
  • Share your personal information for third-party targeted advertising.
  • Use your precise GPS location unless we specifically ask for permission in the app.
  • Access your contacts unless we specifically ask for permission in the app.
  • Access your photos, camera, microphone, calendar, or health data unless we specifically ask for permission in the app.
  • Collect payment card numbers directly from you for Apple in-app purchases.

5. Data Retention

We keep personal information only as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide SPRKLR, maintain your account, comply with legal obligations, resolve disputes, enforce agreements, prevent fraud, and maintain security.

In general:

  • Account information is retained while your account is active.
  • App content and relationship preferences are retained while your account is active unless you delete them or request deletion.
  • Subscription and transaction records may be retained as required for legal, accounting, fraud prevention, and tax purposes.
  • Logs, analytics, and diagnostic information are generally retained for a limited period unless needed for security, debugging, legal, or fraud-prevention purposes.
  • Backup copies may remain for a limited time after deletion before being overwritten according to our backup practices.

6. Account Deletion and Data Deletion

If SPRKLR allows account creation, you may request deletion of your account and associated personal information.

You can initiate account deletion in the app by going to:

Settings → Account → Delete Account

You may also contact us at: privacy@sprklr.co

When you delete your account, we will delete or de-identify personal information associated with your account unless we are required or permitted to retain certain information for legal, security, fraud prevention, tax, accounting, dispute resolution, or legitimate business purposes.

Deleting the app from your device does not automatically delete your account or server-stored information.

7. Your Choices

You may:

  • Update or correct account information in the app.
  • Delete certain content from within the app, where available.
  • Disable push notifications through your device settings.
  • Cancel subscriptions through your Apple ID subscription settings.
  • Request access, correction, deletion, or export of your personal information by contacting us.
  • Opt out of non-essential communications.

Some app features may not function properly if certain information is deleted or permissions are disabled.

8. Push Notifications

If you enable push notifications, we may send reminders, Sparks, subscription messages, app updates, or relationship prompts.

You can disable push notifications at any time through your iOS device settings.

9. Analytics and Diagnostics

We may use analytics, crash reporting, and diagnostic tools to understand app performance, improve features, detect errors, and fix bugs.

These tools may collect information such as device type, app version, operating system version, feature usage, crash logs, performance data, and general usage patterns.

We do not use analytics data to sell your personal information or target you with third-party ads.

10. Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

However, no method of transmission or storage is completely secure. We cannot guarantee absolute security of your information.

11. Children's Privacy

SPRKLR is not directed to children under 13 years old.

We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13 without appropriate consent, we will take reasonable steps to delete that information.

If you believe a child has provided personal information to SPRKLR, contact us at: privacy@sprklr.co

12. International Users

SPRKLR may process and store information in the United States or other countries where we or our service providers operate.

If you use SPRKLR from outside the United States, you understand that your information may be transferred to and processed in countries that may have different data protection laws than your country of residence.

13. Privacy Rights

Depending on where you live, you may have rights regarding your personal information, including the right to:

  • Access the personal information we hold about you.
  • Correct inaccurate information.
  • Request deletion of personal information.
  • Request a copy of your information.
  • Object to or restrict certain processing.
  • Withdraw consent where processing is based on consent.
  • Opt out of the sale or sharing of personal information, targeted advertising, or certain profiling, where applicable.

SPRKLR does not sell personal information or share personal information for third-party targeted advertising.

To exercise privacy rights, contact us at: privacy@sprklr.co

We may need to verify your identity before fulfilling certain requests.

14. California and U.S. State Privacy Notice

Certain U.S. state privacy laws may require additional disclosures.

The categories of personal information we may collect include:

  • Identifiers, such as name, email address, account ID, or device identifiers.
  • Commercial information, such as subscription status and transaction records.
  • Internet or electronic network activity, such as app usage, log data, diagnostics, and interaction data.
  • User-generated content, such as prompts, responses, notes, relationship preferences, and other information you choose to provide.
  • Inferences, such as personalized app recommendations or relationship prompt preferences generated from your use of the app.

We collect and use these categories for the purposes described in this Privacy Policy.

We do not sell personal information. We do not knowingly sell or share personal information of users under 16. We do not use sensitive personal information to infer characteristics for purposes not reasonably expected by the user.

15. Third-Party Links and Services

SPRKLR may contain links to third-party websites, services, or resources.

We are not responsible for the privacy practices of third parties. Your use of third-party services is governed by their own privacy policies and terms.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

If we make material changes, we may notify you through the app, by email, or by updating the “Last Updated” date above.

Your continued use of SPRKLR after an updated Privacy Policy becomes effective means you accept the updated policy.

17. Contact Us

If you have questions, requests, or concerns about this Privacy Policy or SPRKLR's privacy practices, contact us at:

SPRKLR

Email: privacy@sprklr.co

Website: https://sprklr.co

Mailing Address: [Your business mailing address or registered agent mailing address]

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